Join The Fusion Website

Creative Direction • UX • UI • Illustration • Prototyping
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Overview

Join The Fusion is a party promotions group based in New Jersey. I had previously worked with them on their other brand “Fiesta Caliente.” It was important to the client that the site be hip, colorful, and modern. They wanted users to have the ability to make reservations, find about upcoming events and check out photos from events, they had attended previously.

Milles Burris Website
Visitors can check out the various events and RSVP right from the button or read more about the event.
Additional Phone Features
One really great thing about the Fusion site on mobile is, rather than having less functionality, it actually had additional functionality just for the phone. When a user visits the site from their mobile device the site gives you the option to text for reservations. It also maintained the same reservation system as the desktop if you chose to use that method.
UX Art Image
#JoinTheFusion
Attendees of Join The Fusion events can hashtag the event and find the photos linked to the site’s photo section.

A big hero banner displaying upcoming featured events adorns the top of the homepage. Below that additional events are listed along with promotional content and some of the latest photos.

The End Result

If there’s one thing I achieved with this site it was making it feel hip, young, and relevant to what attendees would want. Easy access to events, photos, and the ability to make a reservation quickly make this site an asset for anyone attending a Join The Fusion event.